Coca-Cola CEO says don’t chase ‘irrational’ pricing as Campa Cola goes ₹10

Coca-Cola will not overreact to rivals' pricing strategies in India. The company focuses on fundamentals like brands and revenue growth management. Reliance's Campa Cola has emerged as a significant challenger in the market. Newer entrants are increasing their market share with popular price points. Coca-Cola plans to boost marketing and distribution spending to compete.