Centre tightens e-commerce sales rules, puts ‘fake’ discounts on watch

New e-commerce rules will mandate displaying prior prices alongside discounts. Platforms must clearly identify sponsored listings and avoid manipulating search results. Grievance redressal mechanisms will be strengthened and integrated with the National Consumer Helpline. These amendments aim to curb deceptive pricing and dark patterns effectively. Consumer information usage will be restricted without explicit consent from January 2027.