Graza CEO on Market Expansion, Consumer Outlook

Andrew Benin, CEO of Graza, said the company’s appeal starts with the quality of its olive oil, while its squeezable bottle helped make the product approachable and popular. Benin emphasized sourcing transparency: bottles identify the oil’s origin, varietal, harvest season, bottling date and best-by date, while the brand aims to deliver a consistent peppery, flavor-forward profile despite agricultural variability. He...