India's ₹60,000 crore TV business faces a new reality: Fewer viewers, old rules

India's ₹60,000-crore television broadcasting industry is experiencing regulatory uncertainty due to shifting consumer preferences. Traditional television is losing customers to OTT platforms, forcing broadcasters to seek more commercial flexibility. The decline in active pay-DTH subscribers has raised concerns about revenue and employment in the sector. Key decisions awaited from regulatory bodies include tariff forbearance and renewal of licenses.