India's quick-service restaurants are implementing a Rs 99 price point to attract more customers. KFC, McDonald's, and Burger King are focusing on value meals and beverages to drive traffic. The Rs 99 meals aim to entice first-time visitors while creating upselling opportunities. There are concerns regarding the impact of lower average bills on overall profitability. The shift includes innovative approaches...
A Rs 99 bet: India’s QSRs rethink the value game
India's quick-service restaurants are implementing a Rs 99 price point to attract more customers. KFC, McDonald's, and B...
By Dhallo News · September 25, 2026 at 12:48 PM IST
Source: Economic Times - Healthcare
SOURCE: Economic Times - Healthcare
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DHALLO EDITORIAL STATUS: Aggregated & reviewed
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