Quick-commerce sector shows signs of pricing discipline as discounting moderates: Jefferies

The quick-commerce scene in India is shifting its pricing strategies, with companies dialing down discounts and enhancing delivery minimums. Services like Amazon Now and Zepto have notably raised the minimum spend for cashback incentives. Jefferies' report reveals personal care as the leading category for discounts, though average reductions fluctuate by segment. Despite a minor decrease in app downloads, user engagement...