High-profile film producers Dil Raju and Sirish Reddy found themselves at the center of an escalating digital storm this week following an unexpected production shift.

Intense social media backlash erupted after the mainstream venture 'Toxic' reportedly displaced the anticipated devotional-themed project 'Irumudi'. Disgruntled moviegoers and netizens swiftly took to online platforms, trolling the filmmakers mercilessly for the abrupt creative swap.

Neither producer has issued an official statement regarding the mounting criticism as discussions continue to dominate social forums.