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Why 'Sober Gen Z' Is Secretly Alcohol Industry's Best Customer

By Dhallo News · August 29, 2026 at 7:29 PM IST

Why 'Sober Gen Z' Is Secretly Alcohol Industry's Best Customer

Source: NDTV

Financially empowered Gen Z is doing something slightly different. They're not necessarily drinking more often. They're spending more per drink.

Original reporting: NDTV

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