Adidas Apologizes Over Controversial Israeli Ad Campaign

German sportswear giant Adidas issued an apology on Monday following intense backlash over a local Israeli advertising campaign featuring former soldier Shalev Biton, who lost his leg in 2021. Pro-Palestine activists criticized the promotion of the Single Shoe service amid mounting Gaza war casualties, prompting renewed boycott calls against the brand. Adidas acknowledged the concerns and quickly withdrew the controversial promotional images.