Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world,...
Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, ...
By Dhallo News · November 11, 2026 at 10:39 PM IST

Source: The Verge
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