Beyond the basket: What bigbasket's technology chief reveals about the future of commerce

Behind every ten-minute delivery lies a vast, invisible engine of intent-detection, forecasting, and human coordination, and BigBasket's real bet isn't on flashier AI, but on using it to keep promises reliably, without narrowing what customers discover along the way, says Keshav Kumar, Chief Product and Technology Officer, BigBasket.

Original reporting: ETCIO

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