Purpose-built stadiums could unlock $1bn in revenue for women’s sports, new report finds

Purpose-built venues have the potential to unlock revenue that would be “transformative” for women’s sports teams, according to a new report released by the design firm Populous and private investment fund Project Level on Friday morning. The 30-page report says that, over three decades, a purpose-built venue can drive about $1 billion-$3.8 billion in cumulative incremental revenue for a women’s sports team. The report sets the 30-year net present value of owning a stadium between $211 million a