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Sushiro's New Chapter in the American Market

Sushiro is betting that the US appetite for raw fish is big enough to accommodate the casual, mass-market model that mad...

By Dhallo News · September 28, 2026 at 1:30 PM IST

Sushiro is betting that the US appetite for raw fish is big enough to accommodate the casual, mass-market model that made the chain a giant in Japan. But headwinds abound, including a weak yen and increasing competition. Bloomberg TV's Shery Ahn has more. (Source: Bloomberg)

SOURCE: Bloomberg Markets

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