Former Metro and Hippo Homes CEO Arvind Mediratta is focusing on FreshTerra's growth, targeting 100 stores in five years. The company leverages physical outlets for online sales, emphasizing customer experience and private label offerings in the fast-evolving organized retail sector.
Former Walmart COO Mediratta eyes 100 stores for new grocery venture FreshTerra, targets IPO in five years
Former Metro and Hippo Homes CEO Arvind Mediratta is focusing on FreshTerra's growth, targeting 100 stores in five years...
By Dhallo News · September 23, 2026 at 12:25 PM IST

Source: Mint - Companies
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