United Biscuits is penalised ₹1 lakh by the CCPA for misleadingly labelling McVitie’s Marie Biscuits as ‘Wholewheat,’ despite only 19.5% whole wheat flour. The CCPA ordered immediate rebranding, halting misleading advertisements, and a compliance report within 15 days.
Consumer Protection Authority fines United Biscuits ₹1 lakh over McVitie’s ‘Wholewheat’ claim
By Dhallo News · August 31, 2026 at 6:16 PM IST
Source: Mint - Companies
Original reporting: Mint - CompaniesRead original report →
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