CAIT Welcomes New E-Commerce Rules, Seeks Tougher Action Against Predatory Pricing And Search Manipulation

Mumbai: The Confederation of All India Traders (CAIT) has welcomed the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, but urged the government to take stricter action against predatory pricing, search manipulation and preferential treatment of select sellers on digital platforms.New Rules Mandate Greater Platform TransparencyThe amended rules, notified by the Department of Consumer Affairs, will come into force from January 1,...