Indian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, long-form original shows. Balaji Telefilms partnered with YouTube for five fiction shows, retaining IP ownership. This shift addresses a gap between linear television and premium subscription platforms. Connected TV viewing is creating new opportunities for diverse content across verticals.
YouTube pushes India’s content industry towards owning IP
Indian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, long-form ...
By Dhallo News · September 7, 2026 at 6:00 AM IST
Source: Economic Times - Healthcare
SOURCE: Economic Times - Healthcare
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DHALLO EDITORIAL STATUS: Aggregated & reviewed
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