Winning at Diwali gifting: Ditch the mithai, bring on the bling

Diwali is celebrated with vibrant decorations, festive gatherings, and traditional rituals in India this year. Businesses are experiencing a significant increase in online sales leading up to the holidays. Families gather to enjoy rich cultural customs and unique gifting practices during this festive season. Various products, ranging from gold coins to luxury home items, are popular during this time.