Vodafone Idea ropes in Shah Rukh Khan for new brand identity campaign

Vodafone Idea has unveiled a refreshed brand identity with a new logo design. Bollywood star Shah Rukh Khan is now the face of their upcoming campaign. The company is undergoing a significant brand evolution and strategic launches in coming weeks. This move follows government relief on adjusted gross revenue dues for the telco. Vodafone Idea's balance sheet has been strengthened after statutory dues reassessment.