Meet ube, the purple yam hoping to become India’s next matcha

Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor are attracting attention across various demographics. Chains like Starbucks have introduced ube products, expanding the flavor options available. However, challenges in sourcing fresh ube may affect consistency for cafes. Despite this, ube's versatility suggests it is here to...