Meesho shares rally 12% after UBS hikes target price by 24%. What’s keeping analysts bullish?

UBS has raised its Meesho estimates across NMV, contribution profit and EBITDA, citing stronger seller and buyer growth and improving unit economics. The brokerage expects contribution margins to expand as logistics costs ease and advertising revenue grows. Meesho’s ability to sustain user additions, ordering frequency and NMV growth remains central to its outlook.