India not shining enough for international tourists, arrivals likely to stay flat this year

India's foreign tourist arrivals are projected to plateau this year, influenced by rising oil prices from ongoing global conflicts that have increased travel costs for many. Industry professionals urge the need for renewed marketing initiatives abroad, while the Federation of Associations in Indian Tourism and Hospitality forecasts only 8-9 million foreign visitors by 2026, still falling short of pre-Covid levels, indicating a persistent challenge for India's tourism sector.