Gold buying picks up after price correction, but shoppers prioritise affordability

Gold prices have fallen nearly 4% in a month to around Rs 1.47 lakh per 10 grams from Rs 1.53 lakh, prompting selective buying ahead of the festive and wedding season. Consumers are increasingly opting for lightweight and studded jewellery, lower-carat designs and old-gold exchanges to manage costs while balancing affordability and style.