Festive demand on easy finance: Samsung, Vivo, Xiaomi and others stretch EMIs to 30 months, bear interest costs

Smartphone and consumer electronics manufacturers are extending EMI options to as long as 30 months. This move aims to cushion consumers from rising prices and stimulate demand during the festive season. Major brands like Samsung and Xiaomi are offering no-cost EMI schemes on various models, including entry-level options. Retailers expect finance-driven purchases to increase significantly during the festive sales period.