BoroPlus Enters Booming Baby-Care Market

Emami's flagship brand BoroPlus has officially expanded into India's booming baby-care sector with the launch of its new FromMaa product range. This strategic move targets the country's rapidly growing baby-care market, which is currently estimated to be worth over Rs 40,000 crore. The newly introduced natural care products will initially be made easily accessible to consumers through major e-commerce shopping platforms nationwide.