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Business

Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route

Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and...

By Dhallo News · September 4, 2026 at 10:59 AM IST
Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Source: Economic Times - Companies

Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property ownership, while YouTube will provide global distribution and monetisation through advertising and brand partnerships.

SOURCE: Economic Times - Companies
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