Anduril wants to be the 'next great American icon.' Its CMO has 3 rules for every campaign.

Jeff Miller, Anduril's CMO, worked at firms including PepsiCo and Snap before joining the defense tech startup. Anduril For a defense company, Anduril is unusually loud about its brand. Anduril's CMO Jeff Miller wants it to become the "next great American icon." Miller shared the three criteria he applies to every campaign. Defense contractors are built to win procurement battles,...